What It's Really Like to Start a Real Estate Business with No Clients Yet

There’s something weird about calling yourself a “real estate agent.” It just doesn’t sit right with me. Feels too narrow. Too transactional. So lately, when someone asks what I do, I say I’m a real estate business owner. Subtle difference, but a huge shift in my mindset.

This change matters. It helps me focus less on where the next deal is coming from and more on building something long-term. Something that compounds. There’s a phrase in this industry called the “real estate cycle”, which basically means the work I do today will show up in my business 100 days from now. So naturally, the question becomes: what have I been doing these past three weeks that future me is gonna be grateful for?

Here’s the list:

• Built my website using Wix

• Started this blog

• Created my business card

• Set up my CRM using kvCore

• Designed flyers

• Got my first open house on the books

• Attended some real estate industry events

• Started actually meeting people on LinkedIn

But honestly, I didn’t start from scratch. I had a bit of a head start thanks to GiorDior. For the past couple of years, that’s been the brand I’ve been slowly building, kind of a personal experiment to see what happens when you actually commit to putting yourself out there.

When I made GiorDior, it wasn’t about real estate at first. It was more about figuring out what my voice is, what I care about, and how to express that in a way that’s consistent. Branding, to me, means people feel something when they see your name pop up. It’s not just a logo or slogan, it’s identity. And real estate just happened to fit right into that.

Now, let’s talk about the blog you’re reading. I started writing these once a week, not because I had some genius content strategy, but because it gives me structure. I don’t even care how many people read it right now. It helps me think, and it helps me connect.

If you’re starting out, once every two weeks is perfect. Writing used to take me a whole week. Now, I knock these out in a day (after five days of procrastination and staring at my keyboard like it insulted my monotone voice).

Surprise.. Yes, I use ChatGPT to clean up grammar. But no, it doesn’t write these. That’s important to me. I want these to feel like you're hearing directly from me, not a robot trained on a million Zillow blogs.

The most uncomfortable and painful thing so far, the CRM.

A CRM is basically a contact hub. It stores names, emails, info, and eventually lets you send out helpful stuff like home buying tips or new listings. I use kvCore because that’s what eXp provides, but truthfully, you could start with a notebook and a pen. Don’t let the software overwhelm you. It’s more important to get started than to get it perfect.

Asking for emails was surprisingly easy. Way easier than I thought. When I just straight up ask someone, “Hey, can I snag your email for the GiorDior CRM?”, they usually say yes. And honestly, that support is what keeps me going. I know we talk about “building a network,” but these people are the reason my motivation isn’t in the gutter. I genuinely feel the support.

Now for the exciting part, my first open house is this weekend in Lakewood, CO.

I’ve heard that Saturday from 11AM to 2PM is the sweet spot. And for those who don’t know, an open house is basically when an agent opens up a newly listed home for people to walk through such as neighbors, potential buyers, curious folks who saw it on Zillow etc. All are welcome.

I’ll be:

• Posting about it on socials

• Putting signs up around the neighborhood

• Bringing snacks and drinks

• Printing out MLS client sheets

• Passing out business cards

• Smiling and acting like I’ve done this before

I don’t know how it’ll go. Could be 20 people. Could be two. But the point is to show up. That’s what this whole thing is really about, showing up even when you don’t know who’s watching. Even when the money’s not there yet. Even when people on social scroll right past your posts. You keep showing up.

I could go on forever. But I’m choosing to end it here so I have something to talk about next week. I’ll share how the open house went, how my flyers came out, and maybe a few new mistakes I made that’ll make you feel better about your own.

If you’re building something right now, whether it’s real estate, a business, or just yourself, I hope this helps. Keep going. It's all part of the story.